Follow-up: [\[I want to buy a new SUV which brand is best?\]](/2023/06/28/i-want-to-buy-a-new-suv-which-brand-is-best).

I don't think ads[1] are necessarily wrong to have in search results (despite the misgivings in @brin1998anatomy), but people are _definitely_ not happy with how the dominant search engine has done ads.

___

1. relevant, clearly labelled, and fair (as in not unfair in the FTC sense)

It is pretty striking to me how text-heavy Perplexity AI's SERP is for this query: "highly-rated" x10?

My experience has generally been much better, but I'm not normally doing queries like this.

Here's a link to the same query as that in the screenshot below (which, is likely not using their Copilot):

Perplexity AI
[
 [I want to buy a new SUV which brand is best?](https://www.perplexity.ai/search/4637cdd0-e5fa-4afc-b4ab-45e30ef9981c?s=c)

]

- note also the generated follow-on prompts under Related

##### [\@jowyang](https://twitter.com/jowyang/status/1673750834918858753)

Seven reasons why [perplexity.ai](http://perplexity.ai) is better than Google search:

- No ads.

- All the content in one place.

- No ads.

- You can chat with it and get additional details.

- No ads.

- Sources are provided with URLs.

- No ads.

Here's a screenshot of car reviews, as just one of infinite examples. Perplexity is focused on being the search tool in the age of AI.

I saw a demo from [\@AravSrinivas](https://twitter.com/AravSrinivas) at the Synthedia conference hosted by [\@bretkinsella](https://twitter.com/bretkinsella). I'll have closing remarks.

![Example search results for Perplexity AI](https://hypandra.b-cdn.net/koureia/danielsgriffin/posts/weblinks/2023/06/27/perplexity-ads-and-sUVs/tweet1673750834918858753.image-2026-09-20T13-50-53-b27753bd.jpeg)

On Twitter [Jun 27, 2023](https://twitter.com/jowyang/status/1673750834918858753)