Perplexity, Ads, and SUVs
Follow-up: [I want to buy a new SUV which brand is best?].
I don't think ads[1] are necessarily wrong to have in search results (despite the misgivings in @brin1998anatomy), but people are definitely not happy with how the dominant search engine has done ads.
- relevant, clearly labelled, and fair (as in not unfair in the FTC sense)
It is pretty striking to me how text-heavy Perplexity AI's SERP is for this query: "highly-rated" x10?
My experience has generally been much better, but I'm not normally doing queries like this.
Here's a link to the same query as that in the screenshot below (which, is likely not using their Copilot):
Perplexity AI
[
I want to buy a new SUV which brand is best?
]
- note also the generated follow-on prompts under Related
@jowyang
Seven reasons why perplexity.ai is better than Google search:
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No ads.
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All the content in one place.
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No ads.
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You can chat with it and get additional details.
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No ads.
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Sources are provided with URLs.
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No ads.
Here's a screenshot of car reviews, as just one of infinite examples. Perplexity is focused on being the search tool in the age of AI.
I saw a demo from @AravSrinivas at the Synthedia conference hosted by @bretkinsella. I'll have closing remarks.

On Twitter Jun 27, 2023