This is a follow-up to Perplexity, Ads, and SUVs (weblink). The screenshots below are made with GoFullPage (which seems to be struggling with the ChatGPT page).
Here are the initial/top results from various generative search tools for the query: [ I want to buy a new SUV which brand is best? ]
Reminders:
It is very difficult to compare SERPs outside of contexts-of-use.
We cannot pretend that one-SERP-fits-all.
It is difficult to compare initial responses in a query that is inclined towards reformulation and interaction (i.e. sometimes the initial limitations of results are more problematic than others—like:[ Had a seizure Now what? ] as compared to the initial steps of a more methodical and less time-sensitive search like the topic of this post).
I skipped the interactive flow in Perplexity AI’s Copilot, which may have changed the results.
For more on advice and search, see Grimmelmann (2014, p. 950):
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Grimmelmann, J. (2014). Speech engines. Minnesota Law Review, 98, 868. https://scholarship.law.cornell.edu/facpub/1488/ [grimmelmann2014speech]
Lurie, E., & Mulligan, D. K. (2021). Searching for representation: A sociotechnical audit of googling for members of U.S. Congress. https://arxiv.org/abs/2109.07012 [lurie2021searching_facctrec]