Everything Marie Haynes Knows About Google’s Quality Raters

    [cat:weblinks]
    July 17th, 2023

      There’s been a flurry of commentary recently on Twitter about Google’s search quality raters…

      Marie Haynes on Jul 12, 2023

      Everything We Know About Google’s Quality Raters: Who They Are, What They Do, and What It Means for Your Site If They Visit
      The inner workings of Google’s search algorithm remain shrouded in secrecy, yet one important piece of the ranking puzzle involves an army of over 16,000 contractors known as quality raters. Just what do these raters evaluate when they visit websites, and how much influence do their judgements have over search rankings?

      See also the research from Meisner et al. (2022) (a reading included in Understanding Change in Web Search).

      HT: @lilyraynyc via Twitter on Jul 16, 2023

      References

      Meisner, C., Duffy, B. E., & Ziewitz, M. (2022). The labor of search engine evaluation: Making algorithms more human or humans more algorithmic? New Media & Society, 0(0), 14614448211063860. https://doi.org/10.1177/14614448211063860 [meisner2022labor]