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    Better search.

    August 28th, 2023

    We’ve long needed better ways to think about, talk about, and do search.

    Researchers have long identified problems. Searchers have long issued complaints.

    But we’ve been limited by the successful exploitation of prior innovations. New approaches had been coopted, overshadowed, or never imagined.

    Now, the popularity of OpenAI’s ChatGPT has forced or helped a lot of people to see search (web search, enterprise search, local search, etc.) differently. We can see that search is more than ten blue links. It is more than one company. It is built on the collection of people’s words and clicks. It could be different.

    We have a big chance to really change search for the better. Will we?