[I want to buy a new SUV which brand is best?]

    This is a follow-up to Perplexity, Ads, and SUVs (weblink). The screenshots below are made with GoFullPage (which seems to be struggling with the ChatGPT page).

    Here are the initial/top results from various generative search tools for the query: [ I want to buy a new SUV which brand is best? ]

    Bard [ I want to buy a new SUV which brand is best? ]

    A Bard[I want to buy a new SUV which brand is best?] search. Screenshot taken at: 2023-06-28 10:11:44


    ChatGPT.GPT-4 [ I want to buy a new SUV which brand is best? ]

    A ChatGPT.GPT-4[I want to buy a new SUV which brand is best?] search. Screenshot taken at: 2023-06-28 10:14:11


    Google.SGE [ I want to buy a new SUV which brand is best? ]

    A Google.SGE[I want to buy a new SUV which brand is best?] search. Screenshot taken at: 2023-06-28 10:14:58


    Andi [ I want to buy a new SUV which brand is best? ]

    A Andi[I want to buy a new SUV which brand is best?] search. Screenshot taken at: 2023-06-28 10:15:17


    Bing [ I want to buy a new SUV which brand is best? ]

    A Bing[I want to buy a new SUV which brand is best?] search. Screenshot taken at: 2023-06-28 10:15:31


    You.com [ I want to buy a new SUV which brand is best? ]

    A You.com[I want to buy a new SUV which brand is best?] search. Screenshot taken at: 2023-06-28 10:12:38


    You.com.GPT-4 [ I want to buy a new SUV which brand is best? ]

    A You.com.GPT-4[I want to buy a new SUV which brand is best?] search. Screenshot taken at: 2023-06-28 10:17:38


    I skipped the interactive flow in Perplexity AI’s Copilot, which may have changed the results.

    Perplexity AI's Copilot interactive flow asking clarifying questions about a query.

    Perplexity AI.Copilot [ I want to buy a new SUV which brand is best? ]

    A Perplexity AI.Copilot[I want to buy a new SUV which brand is best?] search. Screenshot taken at: 2023-06-28 14:53:18


    Footnotes

    1. For more on advice and search, see Grimmelmann (2014, p. 950):

      A good search engine advises its users, helping them to become active listeners, and enabling them to act autonomously.

      ↩︎

    References

    Grimmelmann, J. (2014). Speech engines. Minnesota Law Review, 98, 868. https://scholarship.law.cornell.edu/facpub/1488/ [grimmelmann2014speech]

    Lurie, E., & Mulligan, D. K. (2021). Searching for representation: A sociotechnical audit of googling for members of U.S. Congress. https://arxiv.org/abs/2109.07012 [lurie2021searching_facctrec]