Re-seeing. So what? Raising questions.
How does it work? Understanding the mechanisms and functions.
reactivity (or: search engine optimization (SEO))
How do people use search? How search do engines shape searching? How do we use search to inform or shape interventions? Who?
Students will break into 8 teams to lead 1/2 of a class session for the these four weeks. All readings will be identified prior to Spring Break.
Readings selected for student-facilitated classes included:
While students mostly did group activities or group work focused on developing their projects, I did brief presentations. Specifically assigned or examined readings for this module included:
“Ultimately, my hope is for you, the reader, to imagine and craft the worlds you cannot live without, just as you dismantle the ones we cannot live within.” (p. 14)
Presented w/ excerpts from:
Presented w/ excerpts from:
Presented w/ reference to:
A student requested I cover this in more depth.
Presented w/ excerpts from:
Akrich, M. (1992). The de-scription of technical objects. In W. E. Bijker & J. Law (Eds.), Shaping Technology/Building Society (pp. 205–224). MIT Press. [akrich1992scription]
Asher-Schapiro, A. (2022). Gaming google: Oil firms use search ads to greenwash, study says. https://www.context.news/climate-risks/gaming-google-oil-firms-use-search-ads-to-greenwash-study-says; Context. https://www.context.news/climate-risks/gaming-google-oil-firms-use-search-ads-to-greenwash-study-says [asher-schapiro2022gaming]
Augustaitis, L., Merrill, L. A., Gamarel, K. E., & Haimson, O. L. (2021). Online transgender health information seeking: Facilitators, barriers, and future directions. Proceedings of the 2021 Chi Conference on Human Factors in Computing Systems. https://doi.org/10.1145/3411764.3445091 [augustaitis2021online]
Boyle, P. (2023). Physicians learn to partner with dr. Google. Association of American Medical Colleges; AAMC News & Insights. https://www.aamc.org/news-insights/physicians-learn-partner-dr-google [boyle2023physicians]
Cadwalladr, C. (2016). Google, democracy and the truth about internet search. The Guardian, 4(12). https://www.theguardian.com/technology/2016/dec/04/google-democracy-truth-internet-search-facebook [cadwalladr2016google]
Caulfield, M. (2019). Data voids and the google this ploy: Kalergi plan. https://hapgood.us/2019/04/12/data-voids-and-the-google-this-ploy-kalergi-plan/. [caulfield2019data]
Daly, A., & Scardamaglia, A. (2017). Profiling the australian google consumer: Implications of search engine practices for consumer law and policy. J Consum Policy, 40(3), 299–320. https://doi.org/10.1007/s10603-017-9349-9 [daly2017profiling]
Dave, P. (2022). Google cuts racy results by 30. Reuters. https://www.reuters.com/technology/google-cuts-racy-results-by-30-searches-like-latina-teenager-2022-03-30 [dave2022google]
DiResta, R. (2018). The complexity of simply searching for medical advice. https://www.wired.com/story/the-complexity-of-simply-searching-for-medical-advice/ [diresta2018complexity]
Federal Trade Commission. (2013). Sample letter to general purpose search engines. https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-consumer-protection-staff-updates-agencys-guidance-search-engine-industryon-need-distinguish/130625searchenginegeneralletter.pdf. [ftc2013sample]
Ghezzi, P., Bannister, P. G., Casino, G., Catalani, A., Goldman, M., Morley, J., Neunez, M., Prados-Bo, A., Smeesters, P. R., Taddeo, M., Vanzolini, T., & Floridi, L. (2020). Online information of vaccines: Information quality, not only privacy, is an ethical responsibility of search engines. Front. Med., 7, 637. https://doi.org/10.3389/fmed.2020.00400 [ghezzi2020online]
Gillespie, T. (2014). The relevance of algorithms (T. Gillespie, P. J. Boczkowski, & K. A. Foot, Eds.; pp. 167–193). The MIT Press. https://doi.org/10.7551/mitpress%2F9780262525374.003.0009 [gillespie2014relevance]
Gillespie, T. (2017). Algorithmically recognizable: Santorum’s google problem, and google’s santorum problem. Information, Communication & Society, 20(1), 63–80. https://doi.org/10.1080/1369118X.2016.1199721 [gillespie2017algorithmically]
Gillespie, T. (2018). Custodians of the internet: Platforms, content moderation, and the hidden decisions that shape social media. Yale University Press. https://yalebooks.yale.edu/book/9780300261431/custodians-of-the-internet/ [gillespie2018custodians]
Golebiewski, M., & boyd, danah. (2018). Data voids: Where missing data can easily be exploited. Data & Society. https://datasociety.net/library/data-voids-where-missing-data-can-easily-be-exploited/ [golebiewski2018data]
Golebiewski, M., & boyd, danah. (2019). Data voids: Where missing data can easily be exploited. Data & Society. https://datasociety.net/library/data-voids/ [golebiewski2019data]
Google. (2022). Search quality evaluator guidelines. https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf. [google2022sqeg]
Griffin, D., & Lurie, E. (2022). Search quality complaints and imaginary repair: Control in articulations of Google Search. New Media & Society, 0(0), 14614448221136505. https://doi.org/10.1177/14614448221136505 [griffin2022search]
Haider, J., & Rödl, M. (2023). Google search and the creation of ignorance: The case of the climate crisis. Big Data &Amp; Society, 10(1), 205395172311589. https://doi.org/10.1177/20539517231158997 [haider2023google]
Haider, J., & Sundin, O. (2019). Invisible search and online search engines: The ubiquity of search in everyday life. Routledge. https://doi.org/10.4324/9780429448546 [haider2019invisible]
Hassard, E. (2020). Digital redlining of abortion access and women on web. Women on Web; https://www.womenonweb.org/en/page/20285/digital-redlining-of-abortion-access. [hassard2020digital]
Hendry, D. G., & Efthimiadis, E. N. (2008). Conceptual models for search engines. In A. Spink & M. Zimmer (Eds.), Web search: Multidisciplinary perspectives (pp. 277–307). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-75829-7_15 [hendry2008conceptual]
Introna, L. D., & Nissenbaum, H. (2000). Shaping the web: Why the politics of search engines matters. The Information Society, 16(3), 169–185. https://doi.org/10.1080/01972240050133634 [introna2000shaping]
Kreines, F. M., Farr, A., Chervenak, F. A., & Grünebaum, A. (2018). Quality of web-based family-building information for lgbtq individuals. The European Journal of Contraception &Amp; Reproductive Health Care, 23(1), 18–23. https://doi.org/10.1080/13625187.2018.1432036 [kreines2018quality]
Lewandowski, D. (2019). The web is missing an essential part of infrastructure: An open web index. Commun. ACM, 62(4), 24. https://doi.org/10.1145/3312479 [lewandowski2019web]
Lewandowski, D., Sünkler, S., & Yagci, N. (2021). The influence of search engine optimization on google’s results: A multi-dimensional approach for detecting seo. 13th Acm Web Science Conference 2021, 12–20. https://doi.org/10.1145/3447535.3462479 [lewandowski2021influence]
Lurie, E., & Mulligan, D. K. (2021). Searching for representation: A sociotechnical audit of googling for members of U.S. Congress. https://arxiv.org/abs/2109.07012 [lurie2021searching_facctrec]
Meisner, C., Duffy, B. E., & Ziewitz, M. (2022). The labor of search engine evaluation: Making algorithms more human or humans more algorithmic? New Media & Society, 0(0), 14614448211063860. https://doi.org/10.1177/14614448211063860 [meisner2022labor]
Mulligan, D. K., & Griffin, D. (2018). Rescripting search to respect the right to truth. The Georgetown Law Technology Review, 2(2), 557–584. https://georgetownlawtechreview.org/rescripting-search-to-respect-the-right-to-truth/GLTR-07-2018/ [mulligan2018rescripting]
Mulligan, D. K., & Nissenbaum, H. (2020). The concept of handoff as a model for ethical analysis and design. Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190067397.013.15 [mulligan2020concept]
Narayanan, D., & De Cremer, D. (2022). “Google told me so!” On the bent testimony of search engine algorithms. Philos. Technol., 35(2), E4512. https://doi.org/10.1007/s13347-022-00521-7 [narayanan2022google]
Nissenbaum, H. (2011). From preemption to circumvention: If technology regulates, why do we need regulation (and vice versa). Berkeley Tech. LJ, 26, 1367. [nissenbaum2011preemption]
Noble, S. U. (2018). Algorithms of oppression how search engines reinforce racism. New York University Press. https://nyupress.org/9781479837243/algorithms-of-oppression/ [noble2018algorithms]
Ogilvy. (2013). UN women - the autocomplete truth. Online; YouTube. https://www.youtube.com/watch?v=IkNlGuW-0g8 [ogilvy2013autocomplete]
Selbst, A. D., Boyd, D., Friedler, S. A., Venkatasubramanian, S., & Vertesi, J. (2019). Fairness and abstraction in sociotechnical systems. Proceedings of the Conference on Fairness, Accountability, and Transparency, 59–68. https://doi.org/10.1145/3287560.3287598 [selbst2019fairness]
Shah, C., & Bender, E. M. (2022, March). Situating search. ACM SIGIR Conference on Human Information Interaction and Retrieval. https://doi.org/10.1145/3498366.3505816 [shah2022situating]
Simon, F. M., & Camargo, C. Q. (2021). Autopsy of a metaphor: The origins, use and blind spots of the “infodemic”. New Media & Society, 0(0), 14614448211031908. https://doi.org/10.1177/14614448211031908 [simon2021autopsy]
Skrubbeltrang, M. M., Grunnet, J., & Tarp, N. T. (2017). #RIPINSTAGRAM: Examining user’s counter-narratives opposing the introduction of algorithmic personalization on instagram. First Monday, 22(4). https://doi.org/10.5210/fm.v22i4.7574 [skrubbeltrang2017ripinstagram]
Sundin, O. (2020). Where is search in information literacy? A theoretical note on infrastructure and community of practice. In Sustainable digital communities (pp. 373–379). Springer International Publishing. https://doi.org/10.1007/978-3-030-43687-2_29 [sundin2020where]
Sundin, O., Lewandowski, D., & Haider, J. (2021). Whose relevance? Web search engines as multisided relevance machines. Journal of the Association for Information Science and Technology. https://doi.org/10.1002/asi.24570 [sundin2021relevance]
Toepfl, F., Kravets, D., Ryzhova, A., & Beseler, A. (2022). Who are the plotters behind the pandemic? Comparing covid-19 conspiracy theories in google search results across five key target countries of russia’s foreign communication. Information, Communication & Society, 1–19. https://doi.org/10.1080/1369118x.2022.2065213 [toepfl2022plotters]
Tripodi, F. (2018). Searching for alternative facts: Analyzing scriptural inference in conservative news practices. Data & Society. https://datasociety.net/output/searching-for-alternative-facts/ [tripodi2018searching]
Tripodi, F. (2021). Ms. Categorized: Gender, notability, and inequality on wikipedia. New Media & Society, 0(0), 14614448211023772. https://doi.org/10.1177/14614448211023772 [tripodi2021ms]
Upadhyay, U., Grossman, D., Ralph, L., & Roberts, S. (n.d.). Using google ads to study abortion access among pregnant people searching online for abortion. ANSIRH; https://www.ansirh.org/research/ongoing/google-ads-abortion-access-study. [upadhyay2023using]
Urman, A., & Makhortykh, M. (2022). “Foreign beauties want to meet you”: The sexualization of women in google’s organic and sponsored text search results. New Media & Society, 0(0), 14614448221099536. https://doi.org/10.1177/14614448221099536 [urman2022foreign]
Vaidhyanathan, S. (2011). The googlization of everything:(And why we should worry). Univ of California Press. https://doi.org/10.1525/9780520948693 [vaidhyanathan2011googlization]
Van Couvering, E. J. (2007). Is relevance relevant? Market, science, and war: Discourses of search engine quality. Journal of Computer-Mediated Communication, 12(3), 866–887. https://doi.org/10.1111/j.1083-6101.2007.00354.x [couvering2007relevance]
Vertesi, J. (2019). From affordances to accomplishments: PowerPoint and excel at NASA. In digitalSTS (pp. 369–392). Princeton University Press. https://doi.org/10.1515/9780691190600-026 [vertesi2019affordances]
Ziewitz, M. (2019). Rethinking gaming: The ethical work of optimization in web search engines. Social Studies of Science, 49(5), 707–731. https://doi.org/10.1177/0306312719865607 [ziewitz2019rethinking]