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    “might be the biggest SEO development we've had in a long time”

    @lilyraynyc via Twitter on Oct 16, 2023

    For the record, I think Google testing the Discover feed on desktop might be the biggest SEO development we’ve had in a long time.

    Why do I think this is bigger than other developments, updates, etc.?

    Ask me later when you see how much traffic comes from Discover on desktop.