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    Nov 16, 2023 update to Google's Search Quality Rater Guidelines

    November 17th, 2023
    @glenngabe via Twitter on Nov 16, 2023

    Heads-up, the Quality Rater Guidelines have been updated (as of 11/16)

    “Specifically, we’ve simplified the”Needs Met" scale definitions, added more guidance for different kinds of web pages and modern examples including newer content formats such as short form video, removed outdated and redundant examples, and expanded rating guidance for forum and discussion pages. None of these involve any major or foundational shifts in our guidelines." https://developers.google.com/search/blog/2023/11/search-quality-rater-guidelines-update…

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    @cyrusshepard via Twitter on Nov 17, 2023

    Google released a new version of its Quality Rater Guidelines. One of the big changes, IMO:

    The Relationship between Page Quality and Needs Met

    In the new version, High-Quality pages (often big brands) have less of an advantage on Needs Met

    Is this to level the playing field?

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