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    search-engine-optimization tag

    Search engine optimization (SEO) is the work to perform for search engines (in large part Google, the dominant search engine). Very simply, this may include everything from how to phrase things, to ensuring pages have plenty of links, to checking you meet technical specifications. This includes work to be “algorithmically recognizable” (Gillespie, 2017) and to follow the rules established by the search engine.

    Four academic works on SEO that I appreciate are:

    Posts with the “search-engine-optimization” tag: