Google's core updates as chaos?
Reflection on viewing Google's core algorithm updates through the lens of chaos engineering and their disruptive effects on SEO organizations.
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caught myself having questions that I normally wouldn't bother
Weblink to a Twitter post about questioning whether knowledge comes from AI tools or the underlying material being queried.
[I am confused about this]
Weblink to a Twitter post about the confusing state of AI discourse, where people claim both that AI is overhyped and that it poses existential risk.
Tech Policy Press on Choosing Our Words Carefully
...which stereotypes are moderated and under-moderated in search engine autocompletion?
open source project named Quivr...
Weblink to a Twitter post about Quivr, an open-source local search project.
TIL about nanopublishing
"A nanopublication is the smallest unit of publishable information."
how to reset the Open Graph image that Twitter displays for a URL
You can seemingly add a query string to force a cache reset?
regular people, mental models, and Google?
What do we know about how people make sense of Google to google?
LLM frameworks
Curated list of LLM tools and frameworks including ChainForge, Comet, LangChain, and ragas for prompt engineering, evaluation, and RAG pipeline development.
SEO for social good?
What might SEO for social good look like?
"And what matters is if it works."
To evaluate the performance of LLMs we have to extend our observations & analysis well-beyond the raw outputs.
52% are incorrect or 52% contain inaccuracies?
What does 'incorrect' even mean when referring to an LLM output?
"We also asked participants about their ChatGPT expertise"
Excerpt from a study on programming expertise showing participants self-reported as mostly proficient programmers but only competent in ChatGPT usage, revealing a skill gap between traditional coding and AI tool proficiency.
Heteromation astride 'automation v. augmentation'
Brief post positioning heteromation concept alongside the automation versus augmentation debate, referencing Ekbia's work.
How do people perceive and perform-with tool outputs?
To better understand and address tool use, we need to understand not 'accuracy' but interaction.
Rethinking Rethinking Search: Making Domain Experts out of Dilettantes
Analysis of Metzler et al.'s 'Rethinking Search' paper and its framing of LLMs as dilettantes, reframing the concept to consider how human dilettantes might interact with or as domain experts in search practice.
a toothpick, a bowl of pudding, a full glass of water, and a marshmallow
ChatGPT-4 seems able to now adequately address this specific stacking challenge?
What if general-purpose web search were more like searching for directions?
Thinking about what if general-purpose web search were more like searching for directions...
"Google the Gatekeeper: How Search Components Affect Clicks and Attention"
Are prompts—& queries—not Lipschitz?
A tweet from @zacharylipton: Prompts are not Lipschitz. There are no “small” changes to prompts...